Case study · Website
Overview
A move abroad, made to feel safe.
Relocately helps people moving abroad compare vetted international movers, get free quotes in three steps and find practical guides for their new country. I redesigned the full website, from the home page and country guides to services, blog and partner pages, and built it in Framer.
- Industry
- Relocation platform
- Services
- Website design
- Development
- Built with
- Figma
- Framer
- Timeline
- ~5 weeks · 2024
Performance
Accessibility
Best practices
SEO
Measured on the delivered build at handoff (desktop). The live site may score differently since.
The challenge
What needed to change.
Relocately came to me with two goals. Get more leads from the website, and turn its dated look into something modern and elegant. People use the service at a delicate moment, moving their life to another country, so the site had to earn their trust quickly. The content and structure would stay, but the team was open to ideas and gave me real creative freedom.
What I did
- 01
Home page directions
I designed a few versions of the home page, each with the reasoning behind it, based on what converts in the industry and on my own taste. A professional look is part of the pitch when people trust you with a move abroad.
- 02
One system, every page
Once the team picked a direction in Figma, I carried it across country guides, services, about, blog, movers and the affiliate program.
- 03
Framer build and A/B test
The site already lived in Framer, so I reorganized the project to keep the old design next to the new one, clear enough for the team to keep editing on their own. In an A/B test, the new design brought in significantly more leads than the old one.
Before / after
The same page, redesigned.
Drag to compare
Start a project
Tell me what you’re building.
A few quick questions, and you’ll get a reply with a clear next step. No call required.