Case study · Website
Overview
A company brain, refined and shipped.
XTrace gives AI-native teams a living company brain that captures every conversation, document and decision across their tools and keeps it current. I refined the marketing website, from the access-versus-understanding hero to the X-Mem developer page, pricing, webinar and newsroom, and built it in Framer with custom code where it needed it.
- Industry
- AI memory platform
- Services
- Website design
- Development
- Built with
- Framer
- Timeline
- ~2 weeks · 2026
Performance
Accessibility
Best practices
SEO
Measured on the delivered build at handoff (desktop). The live site may score differently since.
Client review
“Very good result and very diligent with his work. Would recommend!”
Austin C.
Chief Growth Officer, XTrace
The challenge
What needed to change.
XTrace already had a design for its new website. It needed a refining pass and a production build in Framer, including components that Framer can't do out of the box, like the hero on the developer page.
What I did
- 01
Refine, don't restart
I kept the team's structure and its access-versus-understanding story, and refined the details, from type and spacing to the cards, pricing and newsroom layouts.
- 02
Custom code where it counts
I wrote custom code components for the parts Framer can't build on its own, like the X-Mem developer page hero.
- 03
Every page, every screen
The home page, X-Mem developer page, pricing, webinar and newsroom were built in Framer and tuned for tablet and mobile.
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