All work

Case study · Website

Overview

A winery visit, on every page.

Fernwood Cellars is a family-owned winery in Gilroy, California, making estate-grown wines since 1863. I designed the full website in Figma, from the age gate and homepage to the wines, wine club, tasting room, events, private events and custom home vineyard pages, each with its own mobile version.

Industry
Family winery
Services
  • Website design
Built with
  • Figma
Timeline
~3 weeks · 2025

The challenge

What we set out to build.

The site had to blend rustic charm with modern elegance, so exploring wines, memberships and events would feel as welcoming as a visit to the estate.

What I did

  1. 01

    Rustic, then refined

    Deep cellar blacks with olive and oak accents, arched vineyard photography and italic serif details that echo the handwritten logo.

  2. 02

    Every page the winery needs

    The wines, wine club, tasting room, events, private events and custom home vineyard pages share one look.

  3. 03

    Mobile for every page

    Each page has its own mobile version, starting from the age gate.

The work

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