Exclusive leads, priced at a glance.

HomeGuru delivers qualified, exclusive leads to home service providers like contractors, roofers and plumbers, and bills only for valid calls. I designed the full website in Figma, from the homepage with its lead price calculator to the How It Works, Pricing, Blog and article pages and a multi-step sign-up flow, each with its own mobile version.

Industry: Lead generation for home services
Services: Website design
Built with: Figma
Timeline: ~1 week · 2025

Client review

“Tiago is a truly great designer and a pleasure to work with. We could not be happier with his work. Communication was easy, the job was done quickly, and he took care in his designs to not just make something that looks great but understand the content and the messaging and make everything work together. Could not recommend more!”

Wyatt G.

HomeGuru

Upwork review

The challenge

What needed to change.

HomeGuru's site needed a facelift. Its visitors are busy contractors, so the new design had to build trust and show the price, the process and the next step at a glance.

What I did

01
Trust through clarity
A confident royal blue over blueprint floor-plan line art, with live-looking dashboard cards showing valid-call stats.
02
Price it up front
A lead price calculator on the homepage, with bold red calls to action toward sign-up.
03
Every page, every screen
How It Works, Pricing, Blog, article pages and a multi-step sign-up flow, each with its own mobile version.

The work