All work

Case study · Website

Overview

A coaching brand, rooted in nature.

Thrive helps entrepreneurs and creatives clear the energetic blocks holding them back and build a life and business that feels authentically theirs. I designed the full website, from the home page to every coaching program page, and built it in Framer.

Industry
Transformational coaching
Services
  • Website design
  • Development
Built with
  • Figma
  • Framer
Timeline
~4 weeks · 2025

The challenge

What we set out to build.

Thrive's work is personal and hard to put into words. The site needed a clear structure for presenting the coaching and its programs, and a calm look that helps entrepreneurs and creatives find the right program and book a call.

What I did

  1. 01

    Wireframe it together

    I built the wireframe with the client to agree on the structure and on how to present the content, before any visual design.

  2. 02

    Calm and nature-led

    Forest photography, cream and sage backgrounds, blush calls to action and soft serif headlines give the site the calm, grounded feel of the coaching itself.

  3. 03

    Every program, in Framer

    I designed the home, about, all offers, Breakthrough Session and program pages in Figma, then built the site in Framer.

Wireframe / final

From wireframe, to final design.

Drag to compare

Thrive home page hero as a wireframe and as the final design: final
Thrive home page hero as a wireframe and as the final design: wireframe

The work

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