Case study · Website
Overview
A school for people who build products.
PM3 is Brazil's reference school for people who build products, with courses in product management, growth, data and leadership and a community of more than 40,000 students. I designed the interface in Figma and built the site in Framer, from the animated hero to the course, pricing and blog pages.
- Industry
- Product management school
- Services
- Website design
- Development
- Built with
- Figma
- Framer
- Timeline
- ~3 weeks · 2024
The challenge
What we set out to build.
PM3 was taking its courses beyond Brazil, and this new site was its international arm. PM3 teaches the people who build products, so the site itself had to feel like a well-made product, interactive and clear from the first screen.
What I did
- 01
An animated hero
In the hero, a live "You" cursor selects "build product.", putting the visitor in the role right away.
- 02
Interactive sections
Course, company-case and blog sections are interactive, so visitors can explore before they pick a course.
- 03
Designed and built
I designed the interface in Figma and built it in Framer, tuned for tablet and mobile.
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Tell me what you’re building.
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