Case study · Website
Overview
Creatine, made fun.
Crave is a wellness brand making naturally flavoured, sugar-free creatine gummies for everyday performance. I designed the e-commerce experience in Figma, from the bold product hero and benefits explorer to flavour cards, the product page, testing standards, reviews and a subscribe-and-save offer.
- Industry
- Creatine gummies
- Services
- Website design
- E-commerce
- Built with
- Figma
- Timeline
- ~3 weeks · 2025
The challenge
What we set out to build.
Crave wanted creatine to feel fun instead of clinical, so a supplement brand would read as fresh, natural and easy to shop.
What I did
- 01
A punchy palette
Green, raspberry red and aqua, friendly Avenir type and floating pouch and gummy shots set the tone.
- 02
Benefits up front
A benefits explorer and flavour cards lead into the product page, the testing standards and customer reviews.
- 03
From exploration to final
An early exploration led to the final direction, with a subscribe-and-save offer built into the shopping flow.
Start a project
Tell me what you’re building.
A few quick questions, and you’ll get a reply with a clear next step. No call required.