Case study · Brand
Overview
Humans and AI, on one team.
Litefirm puts businesses on autopilot by routing work between their own staff, Litefirm's $6/hr human workers and free AI agents. I designed the brand and the full website, more than 30 pages covering the home page, features, use cases, audience pages, pricing, why us and lead-generation landing pages, and built it in Framer.
- Industry
- AI workforce platform
- Services
- Brand identity
- Website design
- Development
- Built with
- Figma
- Framer
- Timeline
- ~5 weeks · 2024
Client review
“If you want a top-class website, go with Tiago. He is a great collaborator who can think both at a strategic and tactical level about all aspects of website design.”
Ashish B.
Owner, Litefirm
The challenge
What we set out to build.
The founder came to me with an idea and a logo that was only a draft. Everything else had to be created, from the brand to the structure of a site that explains a new way of working, where your staff, low-cost human workers and AI agents share the same jobs.
What I did
- 01
A brand from a draft
I designed the logo and the brand identity, with a calm blue and navy palette, soft pastel accents, PP Neue Montreal type and a step-by-step visual language for how work moves between people and AI.
- 02
Wireframes for every page
Before any visual design, I wireframed the complete structure, more than 30 pages from the home page and features to use cases, audience pages, pricing, why us and lead-generation landing pages.
- 03
Figma to Framer
I turned the wireframes into high-fidelity designs in Figma, then built the complete set of pages in Framer.
Wireframe / final
From wireframe, to final design.
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