Case study · Brand
Overview
A career in tech, one program away.
MentorMe helps professionals start a career in tech by becoming high-earning Scrum Masters, through a Bootcamp for newcomers, a Mastermind for experienced practitioners, live coaching and job-search support. With a friend, I created the brand identity and logo, then designed the website and built it in Framer.
- Industry
- Tech career mentoring
- Services
- Brand identity
- Website design
- Development
- Built with
- Framer
- Timeline
- ~6 weeks · 2024
The challenge
What needed to change.
MentorMe sells a career change, which is a big decision. The site had to build trust early and give each program, from the Bootcamp to corporate training, a clear page of its own.
What I did
- 01
Trust from the first screen
A dark, blue-lit hero with a live-class preview, salary data and graduate stories builds trust early.
- 02
A page per program
Bootcamp, Mastermind, Our Mission, Success Stories, Hire Scrum Masters, Corporate Training, Compare Tech Roles and Contact.
- 03
One brand idea
Every page echoes the half-filled "O" of the new logo, and the whole site is built in Framer.
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